Every Door Direct Mail (EDDM) allows businesses to reach potential customers for only 17 cents per postcard! At 17 cents each, EDDM gives small businesses the power to promote their products and services without the cost typically associated with a direct mail campaign. You don’t need an expensive list or mailing permit either, the experts at Day & Night will be able to walk you through each step of the streamlined process.
With EDDM you can mail your postcards and flyers for just 17 cents. Compare that to traditional direct mailer campaigns that can cost up to 49 cents each.
The amazingly low price of 17 cents per piece is applied to ANY size of mailer. You can send 8.5x11 postcards and larger, delivering a big impact that stand-out in your customers mailbox.
Normally when sending direct mail campaigns, you would need an active postal permit which can cost as much as $450. With EDDM, you don't need one. USPS provides a special EDDM Indicia permit that is added directly to your mailer designs. This special permit also ensures that your EDDM mailers are mailed separately from other forms of mail.
Instead of printing names and addresses, EDDM utilizes a "simplified addressing" format that targets local postal customers in a radius of up to 5 miles. And because you no longer need to print names and addresses, you can forget the costs associated with typical ink-jet printing and labels.
Create extensive local mailing campaigns or smaller mailing campaigns to test-the-water in your neighborhood. The minimum quantity to qualify for EDDM is only 200 print pieces.
Direct mail is statistically one of the most effective forms of advertising for any business. It delivers a higher return-on-investment than any other medium. Every dollar spent on mailers returns an average of $12.57 in sales!
EDDM is available to all companies and organizations that want to distribute postcards and flyers to the households and businesses throughout their local area. It's designed to get your marketing messages directly into the hands of customers at a low cost. Allowing you to save money and promote your business at the same time. EDDM is particularly useful for local retail businesses and organizations that rely on walk-in customers and/or support from local residents.