Day & Night Acquires Varsity Graphics, Expands Branding and Messaging Options

Leading marketing, printing, and fulfillment solutions provider enhances customer offerings with acquisition of promotional apparel and products company.

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Day & Night has officially acquired Varsity Graphics, a leading provider of promotional apparel and products based in Fredricksburg, VA. Founded in 1995, Varsity Graphics specializes in high-quality customizable shirts, hats, awards and other items tailored to meet client needs.

“The acquisition of Varsity helps Day & Night provide additional branding and messaging opportunities to our customers,” said Jon Hillman, President of Day & Night. “We’re one step closer to our goal of becoming a true one-stop-shop for all of our client’s marketing and branding needs. From promotional apparel, to personalized employee kits and awards, we’re super excited to bring these new state-of-the-art capabilities to our customers.”

With these new offerings, customers now have even more ways to amplify their brand and achieve their business goals – and at highly competitive rates.

Products and Services we Now Provide:

Helping Clients Extend their Brand Reach

Here are several examples of how clients can elevate their brand and drive greater results:

  • Differentiate brand presence and offerings at industry conferences and events:
    Clients want to stand out at trade shows among a sea of competitors. Day & Night’s creative services group develops unique, high-impact custom apparel and promotional items that showcase the superior quality and effectiveness of a company’s products and services.
  • Reward and motivate employees for a job well done:
    Acknowledging and rewarding employees is crucial for boosting morale and performance, demonstrating appreciation for their efforts. We partner with clients to design and tailor thoughtful employee gifts that reflect the company’s brand, ranging from custom-engraved items to promotional products, ensuring each gift is a memorable token of gratitude for their dedication and hard work.
  • Drive customer sales through eye-catching merchandise design and packaging:
    In a world of infinite choices and always-on marketing, it’s essential to stand out and attract consumer interest. Day & Night’s marketing and design experts help make client merchandise and packaging truly pop and drive customer interest.

The acquisition of Varsity Graphics underscores Day & Night’s commitment to providing innovative and comprehensive solutions for all branding and marketing needs. Contact us today for more information about our expanded apparel, awards, promotional products and other new offerings.

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