Top 5 Trends in Branded Merchandise for 2023

As the world of marketing continues to evolve, one thing remains constant: the power of branded merchandise.

Let's Talk!

Questions? We’d love to speak to you. Don’t hesitate to reach out!

Phone: 703.734.4940


The Power of Branded Merchandise

As the world of marketing continues to evolve, one thing remains constant: the power of branded merchandise. From company swag to promotional giveaways, branded merchandise serves as a tangible reminder of a brand, helping to build loyalty and increase brand recognition. In 2023, the landscape of branded merchandise is shifting, and here are the top trends to watch out for:

  1. Sustainable Swag: With increasing awareness about the environmental impact of consumer products, sustainable branded merchandise is taking the lead. Brands are opting for eco-friendly materials such as organic cotton, recycled plastics, and bamboo for their merchandise. From reusable water bottles and tote bags to eco-friendly phone cases and bamboo pens, brands are focusing on sustainability to align with the growing demand for eco-conscious products.
  2. Tech Gadgets: As technology continues to shape our lives, incorporating tech gadgets into branded merchandise has become a significant trend. Brands are now offering a range of tech gadgets such as wireless chargers, Bluetooth earbuds, smartwatches, and USB hubs as promotional items. These tech gadgets not only provide value to recipients but also showcase a brand’s innovation and relevance in the digital age.
  3. Customization: Personalization is the key to making branded merchandise stand out in a saturated market. Brands are now offering customization options that allow customers to personalize their merchandise, whether it’s through custom colors, patterns, or engraving. Customized merchandise creates a unique connection between the recipient and the brand, making it more memorable and impactful.
  4. Influencer Collaborations: Collaborating with influencers has become a popular trend in marketing, and it’s now extending to branded merchandise. Brands are teaming up with influencers to create limited-edition merchandise that resonates with their followers. This creates a buzz and drives engagement as fans rush to get their hands on exclusive merchandise endorsed by their favorite influencers.
  5. Virtual Reality (VR) Merchandise: With the rise of virtual reality, brands are exploring new possibilities with VR merchandise. From branded VR headsets to virtual experiences, brands are leveraging the immersive nature of VR to create unique and memorable merchandise. VR merchandise offers an innovative and futuristic way to engage with customers, making it a top trend in branded merchandise for 2023.

The world of branded merchandise is constantly evolving, and in 2023, we can expect to see sustainability, tech gadgets, customization, influencer collaborations, and VR merchandise taking the lead. As brands strive to create memorable experiences for their customers, these top trends are set to make a significant impact in the world of branded merchandise in the coming year. Stay tuned to see how these trends shape the landscape of branded merchandise and how brands continue to innovate in their promotional efforts.

Contact Us Today!

Contact your Day & Night Sales representative to discuss new branded merchandise that will help build brand recognition and loyalty with your customers!

Day and Night